Laffitte Conseil

Social Networks, Tweens and Ads

Over seven out of 10 US children ages 9 to 17 visit social networking sites weekly, according to the Alloy Media and Marketing-commissioned "Social Networking and Advertising" paper. The study was underwritten by Microsoft, News Corporation and Verizon, and fielded by Grunwald Associates in March 2007.

The study also revealed over half of teens had participated in some kind of advertiser-branded activity like visiting company profile pages in the past month.

Nine in 10 tweens and teens said they would like to hear about one or more types of entertainment products on social networking sites. About a fifth said they were willing to add branded content to their own sites.

Over 30% of teens also wanted to hear about college information or educational products from social networking sites.

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E-tourisme et référencement : les stratégies alternatives à l'honneur

Alors que les premières places en tête des moteurs se monnaient très chèrement, le tourisme en ligne déploie des stratégies innovantes pour contourner les obstacles.

Tour-opérateurs, comités de tourisme, agences de voyages, hôtels, campings... les professionnels du tourisme s'arrachent les positions en tête des moteurs. L'achat de mots-clés, solution alternative efficace, n'en demeure pas moins parfois très onéreuse.

L'heure est donc à l'efficacité et à la localisation. Les mots-clés génériques sont vite abandonnés au profit d'expressions géolocalisées. Le contenu des sites se personnalise et s'adapte aux produits, tandis que les partenariats se multiplient. Le point sur ce secteur en pleine ébullition.

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Internet Users in France Spend 13 Percent of Their Time Online Streaming Videos

comScore, a leader in measuring the digital world, today released a study of video streaming in France.  The study showed that 79 percent of the French online population (age 15 or older who have accessed the Internet from either a home or a work computer) initiated a video stream in April 2007, compared to 76 percent in the U.S., 80 percent in the U.K. and 70 percent in Germany.

The study also reported that the average French streaming video viewer initiated 64 streams in April 2007, compared to 80 streams per streamer in the U.K. and 62 streams per streamer in Germany. By comparison the average streamer in the U.S. initiated 65 streams per streamer in April 2007.

In France, streamers allocated 13 percent of their total time online to viewing streaming video.

“With almost 8 out of 10 people initiating a stream in France, video streaming is clearly mainstream, with a user base that is comparable to search, email and shopping,” stated Delphine Gatignol, business development manager for comScore France.  “What is particularly striking is that French Internet users tend to spend a greater proportion of their total time online viewing streaming video compared to the other countries examined in the study.”

                                         

Online Video   Streaming by Country   April 2007    Total Online   Population Age 15+ – Home and Work Locations*   Source: comScore   Video Metrix
	Reach of Video Streaming**	% Total Time Online Spent Streaming Video	Video Streams per Streamer
France	79%	13%	64
United States	76%	6%	65
Germany	70%	9%	62
United Kingdom	80%	10%	80

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

** Total Unique Streamers in April 2007 / Total Online Population in April 2007

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The Internet leads a rise in most media usage

The Internet is the most essential medium for consumers and newspapers are the least, according to an Edison Media Research study conducted by Arbitron in January and February 2007. Respondents were all from the US and ages 12 and older.

Over a third of consumers deemed newspapers "least essential," while nearly a quarter felt that way about the Internet. Both radio and television had the fewest "least essential" mentions, at 18%.

Larry Rosin of Edison Media Research said, "It is not a stretch to say that the Internet has become just as important as television as an important source of information and entertainment in the lives of Americans."

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Online booking grows in Central and Eastern Europe

Central and Eastern Europe mark an impressive growth in online booking according to EyeforTravel 2007 research. The period 2005/6 saw a 200% increase in online booking growth in the Czech Republic with  figures of up to 50% in Slovenia and Slovakia.

The recently released ‘European Online Travel report 2007’ analyses the key trends European online travel and what lies ahead in 2010. Whilst the largest online markets remain in the UK and Germany, exciting growth trends are becoming apparent in Central and Eastern Europe.

A highly diverse and fragmented region, it is widely misunderstood and bundled together as one, yet figures indicate vast differentials in internet penetration, ICT, payment infrastructure and economic growth. Whereas three quarters of Bulgarians and Romanians have never used the internet, Slovenia sees 55% internet penetration with an 11% uptake of broadband increasing by 45% annually. Internet penetration in the Czech Republic (+50%), and Slovakia (+46%), are far ahead of Poland (+29%), Romania and Bulgaria (both 21%).

Internet use in the Baltic States has grown significantly in the past 5 years. In Estonia, more than 60% of individuals use the internet regularly – at least once a week – and the market grew significantly in the last 3 years by a constant 10.45% rate.

But perhaps the most significant trend is in Russia, which stands with the highest rate of internet adoption of more than 600% since 2000 (according to Internet World Stats). With a population of over 141 million this represents a vast new player in the online market place. Even with such a high adoption rate however, internet penetration is still only represents 15.5% of the population. Russia’s enormous potential will be the subject of discussion at EyeforTravel’s upcoming Emerging Online Travel Markets conference, 26-27 November.

Rapid growth in internet usage and booming tourism to the CEE region has resulted in the advent of numerous e-travel companies in the region. Adriatica.net (Croatia), Travelplanet.pl (Poland) and TravelStoreMaker.com (Bulgaria) are just some of the regions rising stars.

Whilst Poland is an estimated 3-4 years behind the UK, Travelplanet has used innovative techniques to encourage rapid migration online and overcome the current Polish trend to look online and book offline with impressive results.

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Widgets Big with UGC Crowd

North Americans lead the world in Web widget usage, according to comScore data.

Widgets are used to display customized or personalized content on a Web site for things like photo sharing or music recommendations, and are commonly found on blogs, social networking sites and other personalized pages.

Four in 10 North American Internet users visited Web sites with embedded widgets in April 2007. Eastern Europeans had comparative widget disdain, with only 7.6% of Internet users in the region using the tools.

The most-used widgets worldwide were mainly photo-related. Slide was the top widget provider, with a worldwide reach of more than 117 million unique viewers, or 13.8% of the total worldwide Internet audience.

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Pay TV Pushes On in Mideast and Africa

The Middle East and North Africa will have 6.1 million pay TV subscribers in 2012, up from 4.5 million at the end of 2006, according to Informa Telecoms & Media's "Middle East and Africa TV" report.

That represents a 36% compound annual growth rate, with much of the growth coming from Israel and Turkey.

Over half of the region's 54.8 million TV homes have multichannel TV service, and pay TV penetration in the region is projected to reach 62.3% by 2012, with nearly 40 million multichannel homes.

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Aux USA, Internet passe avant la radio

Près d'un tiers des américains estiment que le web est devenu le media le plus important dans leur vie de tous les jours. Seule la télévision obtient un score plus important.

 

Les habitants des Etats-Unis ne sont plus que 17% à qualifier la radio de média le plus essentiel dans leur vie. C'est encore pire pour les journaux, qui n'obtiennent que 10% des faveurs de ces sondés de plus de douze ans. Selon l'étude menée par Edison Media Research (*), la télévision, comme d'habitude, se paye la part du lion, avec 36% d'opinions favorables.

 

Les médias traditionnels en déclin depuis 2002

 

Le fait marquant de ce rapport est qu'Internet se rapproche très près de la TV, en étant cité comme le "most essential medium" par un tiers des sondés. En 2002, radio et TV dépassaient Internet, en étant choisi par respectivement 39%, 26% et 20% des sondés. Edison Media Research a également demandé à l'échantillon de citer les médias les moins importants. La logique est respectée.

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Number of Indians holidaying abroad is set to double

The number of tourists travelling from India will more than double by 2011 according to new travel and tourism data issued by  Euromonitor International. Leading tour operators, such as Kuoni Travel and  Thomas Cook, are preparing to take advantage of this boom in the Indian travel market, as the total number of outbound travellers looks set to reach 16.3 million in 2011 alone.

This dramatic rise in the number Indians travelling abroad, 132% over 2006 to 2011 according to Euromonitor International’s latest research, is being driven by rising disposable incomes, more affordable holiday options and the growth of low cost carriers, enabling more Indians to travel abroad.

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Home Internet Usage in India Creeps Up

Internet users in urban India totaled 30.32 million in April 2007, according to JuxtConsult. That is up 28% over the number of users reported in April 2006.

bercafes drove the total in 2006, but that increased Internet usage at home was the big story in 2007. Home Internet usage in India grew 19% from April 2006 to April 2007.

Gauging an accurate measure of regular Internet users is difficult in India as a whole (including rural usage), due to the majority of Internet users accessing the Internet from cybercafes and the sheer size of the population.

eMarketer estimates there will be 71 million total Internet users in India by 2011.

The variety of comparative estimates eMarketer has assembled for India paints a confused picture. Internet users could number anywhere between 18 million and 60 million! eMarketer has assessed that the numbers from the Internet & Mobile Association of India (IAMAI) as well as past JuxtConsult data seem more plausible than most.

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