comScore, a leader in measuring the digital world, today released a study of video streaming in France. The study showed that 79 percent of the French online population (age 15 or older who have accessed the Internet from either a home or a work computer) initiated a video stream in April 2007, compared to 76 percent in the U.S., 80 percent in the U.K. and 70 percent in Germany.
The study
also reported that the average French streaming video viewer initiated 64
streams in April 2007, compared to 80 streams per streamer in the U.K. and 62
streams per streamer in Germany. By comparison the average streamer in the U.S.
initiated 65 streams per streamer in April 2007.
In France,
streamers allocated 13 percent of their total time online to viewing streaming
video.
“With
almost 8 out of 10 people initiating a stream in France, video streaming is
clearly mainstream, with a user base that is comparable to search, email and
shopping,” stated Delphine Gatignol, business development manager for comScore
France. “What is particularly striking
is that French Internet users tend to spend a greater proportion of their total
time online viewing streaming video compared to the other countries examined in
the study.”
|
Online Video Streaming by Country April 2007 Total Online Population Age 15+ – Home and Work Locations* Source: comScore Video Metrix |
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|
|
Reach of Video Streaming** |
% Total Time Online Spent Streaming Video |
Video Streams per Streamer |
|
France |
79% |
13% |
64 |
|
United States |
76% |
6% |
65 |
|
Germany |
70% |
9% |
62 |
|
United Kingdom |
80% |
10% |
80 |
* Excludes
traffic from public computers such as Internet cafes or access from mobile
phones or PDAs.
** Total Unique Streamers in April 2007 / Total Online Population in April 2007
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