Recently, I spoke at the Forrester Consumer Forum here in Chicago, titled “Winning in a World Transformed by Social Technologies.” I’d like to share with you some of the findings from my presentation, which focused on consumer trends in social networking.
I personally find the worldwide expansion of social networking sites fascinating. For example, it’s commonly thought that with the success of sites like MySpace and Facebook, the U.S. is the hub of social networking activity. However, Asia is not only the fastest-growing region for social networking, it is also the largest:
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