Will IPTV ever move beyond early adoption?

Internet protocol television (IPTV) subscription service from telephone service providers accounts for less than 1% of the total US pay TV market, according to Gartner's “Dataquest Insight: U.S. Consumer Pay-TV Preferences Are Key for IPTV Market Entrants" report. That percentage is expected to increase to almost 8% by 2011.

Gartner projects that 84% of US households will have some type of paid TV subscriptions by the end of 2011, up marginally from 82% in 2006.

“The US pay TV market is dominated by cable and satellite providers by a factor of 2-to-1,” said Amanda Sabia, principal research analyst at Gartner, in a statement.

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