Lodging Interactive, a provider of interactive marketing services to the hospitality industry, today announced the roll out of comprehensive Search Engine and Social Media integrated marketing services to help hotels drive online awareness and bookings.
Lodging Interactive is taking hospitality Internet Marketing to the next level by combining its proven search optimization techniques with services that allow its clients to manage their online reputation in the rapidly emerging social media web2.0 environment. “Social media web sites and specifically user generated content sites continue to evolve and are becoming increasingly important in the travel industry by having a direct affect on consumer buying decisions. It’s only natural for hotels to start leveraging the enormous reach of these sites,” said Mr. DJ Vallauri, Lodging Interactive’s President & Founder.
According to a recent Deloitte Consumer Product Group study, Deloitte found that 62% of Internet users read product reviews written by other consumers. In travel, 41% of US online leisure travelers use some form of social media tool in their travel research efforts.
I saw that xTrain.com has an online training course on social media, does anyone know of any others like this?
Rédigé par : Helen Boggs | 29 octobre 2007 à 23:46