One third of all travel in Canada will be booked online this year, but with a highly consolidated air market and fragmented hotel and car rental markets, Canada's online travelers shop and buy travel very differently than their U.S. counterparts.
A new report, from PhoCusWright Inc. reveals companies seeking to participate in the surging online travel opportunity must understand the distinct dynamics of Canada. Analysis of the findings and the global online travel landscape will be presented at the upcoming Canadian e-Tourism Conference, Canada-e-Connect Vancouver by the author and lead analyst, Douglas Quinby on November 7-8. An interactive session will provide insight into the findings, and the report will provide the details that sales and marketers will need to stay ahead in the dynamic travel marketplace.
For instance, almost one third of all travel in Canada will be booked online this year (leisure and unmanaged business), but with a highly consolidated air market and fragmented hotel and car rental markets, Canada’s online travelers shop and buy travel very differently than their U.S. counterparts.
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