Online is an also-ran for promoting new shows.
A majority of teens learn about new television shows from TV ads and promos, according to an OTX-eCRUSH study.
Word of mouth, video sharing Web sites and blogs were far less influential, the study said.
"For all of the hype surrounding blogs and video sharing sites,
it's important for networks and marketers to understand that a majority
of teenagers still get information about new programming from TV ads
and promos," said Bruce Friend, OTX president of media and
entertainment insights, in a statement.
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