Vacation.com and Starwood Hotels & Resorts Worldwide
signed an agreement to create an alliance that offers incentives,
including marketing support and rewards, to agency members that book
accommodations with Starwood’s nine renowned brands.
“Adding
Starwood Hotels to our preferred supplier lineup provides our members
access to benefits and incentives at nine of the world’s top hotel
brands at more than 850 properties around the world,” said Steve Tracas, president & CEO, Vacation.com. “Vacation.com
has partnered with Starwood Hotels to create marketing initiatives and
incentives for our member agencies to promote and sell more hotel
accommodations,” he added.
Starwood hotel brands
participating in the program include: St. Regis, The Luxury Collection,
Sheraton, Westin, Four Points by Sheraton, W, Le Meridien and the
recently announced ALOFT and ELEMENT Hotels.
“We are pleased
to be selected as a preferred hotel partner by Vacation.com, which has
demonstrated a proactive marketing approach in selling partner travel
products and has a network of savvy travel agents that we believe can
have a strong influence on their clients’ hospitality choices,” said Becky Casey, senior director of leisure sales, Starwood Hotels & Resorts Worldwide, Inc. “We
believe that this agreement will further enable us to provide travelers
to our hotels with the signature products, services and amenities that
differentiate Starwood Hotels from the competition.”
According
to the agreement, the new preferred hotel partner alliance with
Starwood Hotels includes the following benefits for Vacation.com
members:
- Exclusive marketing promotions
- Enhanced business building training opportunities
- Targeted market share and growth incentives
- Vacation.com members are encouraged to choose Starwood Hotels and associated brands as their hotel of choice.
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