The Internet leads a rise in most media usage

The Internet is the most essential medium for consumers and newspapers are the least, according to an Edison Media Research study conducted by Arbitron in January and February 2007. Respondents were all from the US and ages 12 and older.

Over a third of consumers deemed newspapers "least essential," while nearly a quarter felt that way about the Internet. Both radio and television had the fewest "least essential" mentions, at 18%.

Larry Rosin of Edison Media Research said, "It is not a stretch to say that the Internet has become just as important as television as an important source of information and entertainment in the lives of Americans."

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