UK Online Travel

eMarketer projects that online leisure and unmanaged business travel sales in the UK will total $21 billion this year, a 27% increase over 2006. But the annual sales growth rate will rapidly decelerate over the next four years, dropping below the teens.

So who exactly is using the Web for travel?

Silver surfers had the largest representation of any age group on UK travel Web sites in March 2007, according to Hitwise. Cruise sites in particular were popular with this age group. Hitwise found that in a recent month, cruise sites received 48% of their visitor traffic from Internet users ages 55 and older.

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