Is online video viewed on TV still online video?
With PCs, iPods and mobile phones, video viewing has become completely untethered from the TV, right?
Not quite.
Among adults who stream and download video, only 11% of their
video is viewed on a PC, while three-quarters is viewed on a TV,
according to Ipsos Insight's "MOTION" study conducted in December 2006 and January 2007. To be clear, Ipsos used all
video viewing (including TV) in its definition, not just Internet
video. Regardless, the study underlines TV's dominance as the viewing
device of choice, even among online video users.
Even 12-to-24-year-olds watched over 60% of their video on a TV.
Catégories
- Affiliation
- Asia
- Blogs
- Cambodia
- Downloads
- eCommerce
- Emailing
- Internet access
- IPTV
- Job boards
- Media
- Mobile marketing
- Mobile TV & video
- Online marketing
- Reporting
- Search Engines
- Security
- SEM
- SEO
- Social Networking
- Sports
- Teenagers
- Tourism
- TV broadcasting
- User Generated Content
- Video downloads
- Vietnam
- Website ergonomy
- Widgets
« Parts de marché des moteurs de recherche aux USA | Accueil | Surging tourism arrivals in Cambodia »
31 mai 2007
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