Travelers booking online continue to resist the Web as their main resource for making reservations, threatening future fast growth, according to Forrester Research.
The research firm polled about 5,330 North American consumers in the last quarter of 2006 to determine what prevents them from putting their faith in online travel sites. The top three reasons for those who do research and hesitate to continue with an online booking:
- Concern over credit-card security.
- Web-site performance issues and limits on the actions that can be taken online.
- Frustration with Web site performance.
"(Those) three reasons have shown noticeable growth in one year," said the report.
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