A survey on the adoption of new media has found the travel industry is well ahead of other sectors.
According to the survey, 73% of travel companies plan to invest in social media over the coming year.
The pre-event survey for Online Marketing 2007, which takes place at London's Business Design Centre on June 26- 27, also found:
- 66% of travel companies name social media as the biggest growth area for marketing in the coming year
- 100% of travel companies plan to invest in email marketing in the next 12 months, ahead of all other sectors
- 80% of travel companies currently invest in search marketing, with 87% planning to invest in the next 12 months
- 60% of travel companies view campaign planning as an area for improvement, while 47% are seeking education in online campaign tracking
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