More than half of media and entertainment executives surveyed in Accenture's "Global Content Survey 2007" cite user-generated content as a leading threat to their bottom line. Two-thirds of respondents
believe that within three years their businesses will be making money
on user-generated content. A quarter does not yet know how that will
happen.
So is the glass half-full?
Respondents agreed that short-form video offers the best growth potential over the next five years.
Catégories
- Affiliation
- Asia
- Blogs
- Cambodia
- Downloads
- eCommerce
- Emailing
- Internet access
- IPTV
- Job boards
- Media
- Mobile marketing
- Mobile TV & video
- Online marketing
- Reporting
- Search Engines
- Security
- SEM
- SEO
- Social Networking
- Sports
- Teenagers
- Tourism
- TV broadcasting
- User Generated Content
- Video downloads
- Vietnam
- Website ergonomy
- Widgets
« Teens Bop to Digital Music | Accueil | Digital TV Rises in India »
23 avril 2007
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