Digital TV Rises in India

Indian pay TV revenues will reach $10 billion by 2011, up from $4.2 billion in 2006, according to Media Partners Asia (MPA).

Pay TV penetration will reach 84% of all homes with TVs by 2011, up from 61% in 2006. There will be 107 million cable households by 2011, compared to 71 million in 2006.

Satellite subscriptions will increase as well. Direct-to-home (DTH) homes will reach 38 million by 2015, up from 1.9 million in 2006. Dish TV currently has 2.7 million DTH subscribers, while rival TataSky has nearly 0.8 million.

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