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Widgets Big with UGC Crowd

North Americans lead the world in Web widget usage, according to comScore data.

Widgets are used to display customized or personalized content on a Web site for things like photo sharing or music recommendations, and are commonly found on blogs, social networking sites and other personalized pages.

Four in 10 North American Internet users visited Web sites with embedded widgets in April 2007. Eastern Europeans had comparative widget disdain, with only 7.6% of Internet users in the region using the tools.

The most-used widgets worldwide were mainly photo-related. Slide was the top widget provider, with a worldwide reach of more than 117 million unique viewers, or 13.8% of the total worldwide Internet audience.

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Webwag Widgets Go Mobile

Webwag, a personalized portal similar to iGoogle, Netvibes, Pageflakes and others, has launched a mobile version of their service. Webwag Mobile beta version synchronizes with the Webwag.com start page; for example, the RSS items you read on the mobile version should be marked as read on the desktop version.

We’re a bit skeptical about mobile widgets: how many widgets can you actually place on a small screen of a mobile? And how much sense does it make to have tiny apps in an even tinier form on a tiny device? But, judging from the screenshot Webwag has done quite a good job at smallifying their widgets even further, so it just might work.

Webwag mobile will first be available on Java mobile handsets, and by the end of this month, Webwag will provide developers with an API to build mobile widgets.

Java : Webwag se lance dans les widgets sur mobiles

Fort du rachat en mars dernier de la société Mobease, spécialiste du widget mobile, la jeune pousse Webwag a lancé il y a quelques heures « Webwag Mobile », une solution Java permettant d'ajouter du contenu aux smartphones.

Surfant sur la vague des contenus personnalisés sur des terminaux mobiles par l'intermédiaire de programmes comme Widsets, ZenZui ou comme le futur programme S60 de Nokia, Webwag Mobile se base sur le portail web éponyme pour fonctionner. Concurrent de Netvibes, qui a ouvert récemment une partie accessible depuis les mobiles, Webwag en version mobile nécessite donc un compte Webwag pour fonctionner, son téléchargement étant assuré ensuite après avoir entré son numéro de téléphone mobile (envoi du lien par SMS).

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How to Win with Widget Marketing

Freewebs' president/CEO explains how to make widget marketing successful through a willful endorsement from site owners.

                   

To be added to the list of words that should be struck from the marketing vocabulary: "campaign." Campaign is a military term, and its use in marketing connotes the staging of repeated and/or sustained assault on targets, overpowering them with a resource inequity, flanking them to block a retreat, and ultimately compelling an unconditional surrender.

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