Hoteliers in Vietnam are proposing a 50% plus rate increase for rooms next season, and Exotissimo Travel has united with other destination management companies to protest.
Exotissimo says key properties in Hanoi and Ho Chi Minh City have failed to honour existing contracts, and are increasing their rates to levels as "a grab for cash."
An Exotissimo spokesman said, "With the recent room shortage, almost every premium hotel (from 3-5 stars) is operating at close to full capacity throughout the year, and the low-season has all but disappeared.
"This problem is most severe in Hanoi and Ho Chi Minh City, where most 4 and 5 star hotels are almost always fully booked.
"Many of the hotels are now taking advantage of this current situation, and are not honoring their prior commitments, including previously negotiated and contracted room rates.
