Laffitte Conseil

Online Video Ads Bringing Results

Online video ads are leading to sales, according to the Online Publishers Association (OPA) "Frames of Reference: Online Video Advertising, Content and Consumer Behavior" report, conducted in partnership with OTX.

Of the 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had searched for more information, 15% had gone into a store and 12% had actually made a purchase.

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European Online Ad Spending

Display ads are popular on the Continent.

Online advertising spending within the 13 countries of the IAB Europe network was Eur8.003 billion ($10.08 billion) in 2006, according to the Interactive Advertising Bureau (IAB) Europe's "Pan-European Online Advertising Spend" study, analyzed by PricewaterhouseCoopers

The UK accounted for the largest share of European online ad spending, at 39% of the total. Germany accounted for 22%, France for 15% and the Netherlands for 7%.

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Google Website Optimizer, Part 1

Last week, Google announced the open beta for Google Website Optimizer, a free testing tool available to any AdWords marketer. Bryan Eisenberg had the opportunity to discuss it with Tom Leung, business product manager for Google.

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