Laffitte Conseil

Niche Sites Invigorate Online Travel

Friends and family tired of your vacation videos? Just go online.

New online travel sites are chipping away at some of the expertise that drives people to online travel agencies (OTAs), which are themselves already pressured by travel supplier sites run by airlines and hotels.

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Videoagency, a new European venture, has launched the first online hotel video portal called Trivop.com

For the first time ever, Trivop.com allows consumers to start their hotel search by watching hotel videos -a vital tool that allows them to make an educated choice when deciding which hotel to stay in.

Have you ever been disappointed when walking into a hotel or a hotel room, realising that the product you see before isn't exactly like the description or pictures presented on the website?

With this new online video media, you can prevent this sort of disappointment. Videos give a more accurate overview of what the hotel looks like and what the customer can expect. It's a more effective option than just pictures.

Through the Trivop.com website, you will be able to discover the hotels' surroundings, their public facilities (the lobby, restaurant etc...) and last but not least, all bedroom categories. With Trivop.com, your hotel experience has already started!

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5 Questions About Mobile Marketing with John Hadl

Is mobile right for all brands? If not, why not?

IMediaConnection's editor in chief sits down with the mobile guru to get answers.

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Marketing to Social Networking Sites, Targeted

One in four adult Internet users in the U.S. regularly visits popular social networking sites, according to “iProspect Social Networking User Behavior Study,” a report sponsored by iProspect and conducted by JupiterResearch.

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ESPN’s Spanish Arm Launches a sports microsite to TV Traffic

While many content providers are creating microsites as a destination for consumers looking for more interaction online, the Spanish language sports arm of ESPN, ESPN Deportes, has launched one specifically to promote its television channel.

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Le japonais KDDI propose la VoD en 3D sur fibre optique

L'opérateur et fournisseur d'accès Internet japonais KDDI a lancé un service de vidéo à la demande (VoD) en 3D.

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Mobile Music Needs Volume - What's your favorite telephone station?

If you are like most mobile users in the US, you don't know how to answer that one. That is because few people currently listen to music on their phones, according to "The Mobile Audio Media Study" by Telephia and Arbitron.

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NBC Sports Gets Social

Knowing that sports goes better with friends, NBCSports.com has partnered with social games provider Bunchball to create four community-driven games for its website.

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ACID: un logiciel pour traquer les vidéos pirates sur le Net

Les majors auraient-elles trouvé une solution pour lutter contre les vidéos pirates?
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US Teens Scream for Streams

Three-fourths of US Internet users ages 12-24 have streamed digital content online, according to a new study by Ipsos Insight.

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