Laffitte Conseil

Travel 2.0 In China: Sina and Qunar jointly launch travel blog platform

The two companies will launch "Free Talk Travel", a blog publishing platform that will allow Chinese travelers for the first time to share their travel experiences in an innovative and interactive way.

Sina.com, China’s largest portal with over 100 million monthly unique visitors, announced a strategic cooperation with Qunar.com, China’s largest travel search engine and second largest travel media with over 8 million monthly unique visitors.

The two companies will launch “Free Talk Travel”, a blog publishing platform that will allow Chinese travelers for the first time to share their travel experiences in an innovative and interactive way. “Free Talk Travel” is expected to be one of China’s most popular blog platforms and an asset to online travelers everywhere in China.

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Business Blogging Still Rare

Only 5% of UK corporations use blogs on a regular basis, according to the WebTrends-commissioned "Marketing in the Dark" report, conducted by Loudhouse Research in January 2007.

WebTrends contrasted this finding with the 85% of marketers who thought an effective Web presence was important in achieving sales and marketing objectives.

"Blogging is much more than a 'nice to have' in business today," said Nick Sharp, vice president and general manager of Europe, the Middle East and Africa at WebTrends, in a statement. "Corporate blogs can be very effective communication tools within or on behalf of a corporate community."

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