A new survey has warned that Chinese consumers are becoming increasingly sophisticated and the travel industry needs to monitor changes and trends in their travel preferences, attitudes and perceptions towards various destinations,"
A report released by The Nielsen Company -The Nielsen China Outbound Travel Monitor 2007 - found more than one third of Chinese outbound travellers choose to stay in four-star hotels, with a further 10 percent opting for five-star luxury accommodation when heading overseas.
Dr. Grace Pan, Nielsen China head of Travel & Leisure Research, said, "While Chinese travellers appear to seek comfort, they are also becoming wise and well-prepared as they plan their trips, leveraging all the information available to them on the Internet."
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