Search engine optimization – or SEO – is a complex science, designed to increase the visibility of a website in the search engines’ natural results through the modification of certain key elements and site attributes. The most successful SEO campaigns for hotel and travel websites fully acknowledge and address the hundreds of different factors that the search engines use to determine the relevancy of a site to any given term – from its posted content and architectural structure, to the age of its primary URL and affiliation with other high-ranking sites.
Recognizing that copy is just one of many tools that should be engaged in a comprehensive SEO strategy, how can it be used to increase your hotel website’s natural search-engine rankings? The following list of tips provides an excellent starting point in the process of increasing your site’s visibility through effective SEO copywriting.
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