In the United States, online travel sites are fighting to take over consumers from competitors. In Asia, the race is on to capture the interest of the first-time user and build up some brand loyalty to sites.
Online travel in the Asia-Pacific region is likely to experience explosive growth the rest of the decade. From 2006 to 2010, India is expected to grow at 271.6 percent annually, while Vietnam’s online travel sector is forecast to expand 202 percent and China’s and Indonesia’s in the 70 to 83 percent range. (The biggest markets in revenue terms outside of Japan are India at US$300 million and China at US$200 million.) The U.S. online travel business, by contrast, will grow 17 percent on an annual basis during the same time.
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