Major marketers worldwide use e-mail in their campaigns, according to The McKinsey Quarterly.
In a survey of 311 marketing executives, McKinsey found that 83%
used e-mail, ahead of display ads, paid search and online video.
McKinsey also asked about the future of online marketing. By 2010,
respondents generally thought the Web would be part of the first two
stages of the buyer decision-making process — product awareness and
information gathering — for a majority of all consumers.
Catégories
- Affiliation
- Asia
- Blogs
- Cambodia
- Downloads
- eCommerce
- Emailing
- Internet access
- IPTV
- Job boards
- Media
- Mobile marketing
- Mobile TV & video
- Online marketing
- Reporting
- Search Engines
- Security
- SEM
- SEO
- Social Networking
- Sports
- Teenagers
- Tourism
- TV broadcasting
- User Generated Content
- Video downloads
- Vietnam
- Website ergonomy
- Widgets
« How user friendly are your top internal entry pages? | Accueil | Kids, Teens and Virtual Worlds »
24 septembre 2007
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Les notes récentes
- Online Travel Up, Customers Down
- Priceline.com Acquires Asian Online Hotel Reservation Service Agoda Company
- Consumer Trends in Social Networking
- Online Holiday Sales Not Slipping
- Best Practices in Developing the 2008 Hotel Internet Marketing Budget
- Standing Dog Interactive has launched ReviewAnalyst, an online dashboard for tracking consumer-generated hotel reviews, videos and images on popular travel and social sites
- Online travel company Orbitz Worldwide has appointed more than 20 EMEA and Asia Pacific-based market managers and senior staff in order to support the company's hotel supplier relations team
- Travel sites in the US get 33% of their upstream traffic from search engines
- 10 things you can do in response to travellers' reviews
- European Internet landscape in 2007
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