Widgets Big with UGC Crowd

North Americans lead the world in Web widget usage, according to comScore data.

Widgets are used to display customized or personalized content on a Web site for things like photo sharing or music recommendations, and are commonly found on blogs, social networking sites and other personalized pages.

Four in 10 North American Internet users visited Web sites with embedded widgets in April 2007. Eastern Europeans had comparative widget disdain, with only 7.6% of Internet users in the region using the tools.

The most-used widgets worldwide were mainly photo-related. Slide was the top widget provider, with a worldwide reach of more than 117 million unique viewers, or 13.8% of the total worldwide Internet audience.

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