Old travel brands shine online.
Germans booked 35.1 million vacations online last year, according to BITKOM. That's nearly one vacation
booked online for every two Germans. The country's total population was
82.4 million in July 2006, according to the US Census Bureau. Germans average 35 vacation days per year, compared with 13 in the US, according to the World Tourism Organization.
The number of leisure trips that Germans reserve online has been rising steadily since 2003.
eMarketer Senior Analyst Jeffrey Grau said, "German leisure
travelers are booking vacations online at strong rates that are
allowing this market to close in on second place, behind the UK, in
European online travel sales."
Germany's share of Europe's online travel sales has been increasing since 2003, according to PhoCusWright.
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« Building an eCRM Strategy in Hospitality: How to Establish Mutually Beneficial Interactive Relationships with Your Customers | Accueil | A majority of consumers support a brand responding to consumer generated reviews, according to a study, Consumer Generated Content (CGC) in Travel, by Compete, Inc. »
10 mai 2007
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