China's online advertising market
reached an estimated RMB1.366 billion ($176 million) in the first
quarter of 2007, according to Analysys International data cited in Digitimes.
The firm also revealed that
Baidu and Sina were the top two Web portals in China, with market
shares of 20.6% and 18.6%, respectively.
Online ad spending has increased continuously since 1998, according to a Shanghai iResearch report released in June 2005. Growth rates approaching 50% also indicate that the market has not yet reached maturity.
Catégories
- Affiliation
- Asia
- Blogs
- Cambodia
- Downloads
- eCommerce
- Emailing
- Internet access
- IPTV
- Job boards
- Media
- Mobile marketing
- Mobile TV & video
- Online marketing
- Reporting
- Search Engines
- Security
- SEM
- SEO
- Social Networking
- Sports
- Teenagers
- Tourism
- TV broadcasting
- User Generated Content
- Video downloads
- Vietnam
- Website ergonomy
- Widgets
« Online Travel and Demographics | Accueil | Security Concerns Hinder Online Buying »
25 mai 2007
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